Media Inquiries416-964-1162 x-24 press@eatertainment.com
PokerRoom.com to host Canada's first full-service celebrity VIP Lounge during 2006 Toronto International Film Festival
An invitation-only hot spot at the
Panorama Lounge is to offer one of the most valuable celebrity gift
bags ever produced in Canada. The bag will include XM Radio
receiver/MP3 player, Nintendo DS Lite system, Puma Christy Turlington
shoes, Kappa sportswear, Dermaglow premium skin care pack and many
more...
TORONTO, July 6 /CNW/ - PokerRoom.com, the world's third largest online
poker site, will host the PokerRoom.com VIP Lounge during the 2006
Toronto International Film Festival. The celebrity "swag bags" provided
will be filled with complimentary fashion, travel and high-end
entertainment gifts, collectively making these some of the
highest-value gift packages ever offered at a Canadian celebrity event.
The PokerRoom.com VIP Lounge at the Panorama Lounge in the heart of the
festival district will operate throughout the 10-day film festival in
September. Celebrities can compete for "play money" against
professionals at a PokerRoom.com table, chill out to XM Satellite Radio
on the outdoor patio, play the latest Nintendo DS video games, or enjoy
speciality drinks and the cuisine of Eatertainment's special events
executive chef Jeff Dueck - all with a panoramic view of Toronto from
the 51st-floor of the Manulife Centre.
"The PokerRoom.com VIP Lounge will be a home away from home during the
day for our celebrity guests, without interfering with their festival
gala parties in the evenings," said Glenn Cademartori, North American
spokesperson for PokerRoom.com. "PokerRoom.com knows what grabs and
keeps a
celebrity's attention, and the VIP Lounge will do both. And we're
sending our guests away with a gift bag that will set a new standard
for all future events of this calibre."
PokerRoom.com has partnered with some of the hottest brand names in
entertainment, fashion and body care to create a one-of-a-kind gift bag.
Among the premier partners to offer complimentary gifts:
- PokerRoom.com online account credit
- XM Satellite Radio's newest portable satellite receiver and MP3
player with built-in recording and FM transmitting features,
including a service subscription
- Nintendo DS Lite portable game system featuring the latest innovative
games
- Whistler Resort ski and spa mountain getaway gift certificate
compliments of the Intrawest Corporation/Whistler Blackcomb, Adara
Hotel and Tourism Whistler which includes two nights accommodation,
lift tickets, ski or snowboard rentals, ski guide and spa treatments
- Puma Special Collection Footwear, designed by British bad-boy fashion
phenomenon Alexander McQueen and supermodel Christy Turlington
- Other gift bag partners include: Dermaglow's premium line of skin and
body care products, stylish Targus laptop carrying cases for men and
women, select products from the Charles Worthington hair care line,
Kappa sportswear, "LABARKA" designer dog fashion from Linda
Lundstrom, Lonsdale activewear, SanDisk flash drive that allows
fingerprint identification to access information on a USB key, Tilley
Endurable hemp hat for outdoor lovers, as well as the latest in
portable Internet phone equipment from Vonage.
A favourite among celebrities, scene makers and local trendsetters,
Panorama Lounge has been recognized by regional and national media with
awards ranging from "Best Bar and Lounge" to "Best View" and "Best
Cocktails."
"Panorama Lounge and Eatertainment Special Events are proud to host the
PokerRoom.com VIP Lounge," said Sebastien Centner, Director of
Eatertainment Special Events and one of Canada's leading entertaining
experts. "The award-winning service, contemporary décor and spectacular
patio view of the city is the perfect complement to PokerRoom.com's
tripped-up lounge theme. We are excited about launching one of the
largest and most extensive celebrity lounges ever in Canada."
The lounge will be open daily from 10 a.m. - 4 p.m. daily from 7-16 September, by invitation only.
PokerRoom.com is the world's third largest online poker site, with
approximately six million players in nearly 150 countries. Initiated by
two students with a passion for poker, PokerRoom.com now offers one of
the safest, most entertaining online gaming experiences available and
has won numerous industry awards for its quality graphics and ease of
use. Considered a high-class online site, PokerRoom.com is also no
stranger to celebrity events, including the recent PokerRoom.com
Celebrity Poker Tournament held prior to the MTV Movie Awards in Los
Angeles.
About PokerRoom.com
PokerRoom.com offers high quality poker and casino games to customers
around the world. Attractive and reliable games and related services,
coupled with sophisticated design and a high level of service, have
made PokerRoom.com one of the most reputable sites in the industry.
PokerRoom.com is a brand of betandwin, one of the world's leading
providers of online gaming entertainment. Further information
about
PokerRoom.com can be found on the Internet at www.PokerRoom.com.
The betandwin Group has over 10 million registered customers (including
7 million "play money" customers) in over 20 core target markets.
Operating under international and regional licences in countries like
Gibraltar, Kahnawake (Canada), Belize and Germany, Italy, Mexico,
Austria and the
United Kingdom, the Group has set itself the goal of becoming the
number one address for sports betting, games and entertainment via
digital distribution channels. The Group offers sports betting, poker,
casino games and soft games. The parent company BETandWIN.com
Interactive Entertainment AG has been listed on the Vienna Stock
Exchange since March 2000 (ID code "BWIN", Reuters ID code "BWIN.VI").
Further information about the company can be found on its investor
relations website at www.betandwin.ag.
For further information: Seth Feller, Word of Mouth PR, seth@wordofmouthpr.com, (416) 484-6363 Ext. 101; Daniela Gentile, Cohn
& Wolfe, daniela_gentile@ca.cohnwolfe.com, (416) 924-5700 Ext. 4084;
|