Lamborghini Urus Launch


Eatertainment Events & Catering – with a history of orchestrating launch events for luxury car brands not only in Toronto but worldwide, including the BMW M Series in Istanbul & Capetown – were called upon by Lamborghini’s media agency Iris Worldwide to unveil the Lamborghini Urus.

“It was a U.S media office working with a Canadian catering & events company for an Italian brand”, says Eatertainment’s Senior Event Manager Michel Dauda, “it was an important task to make sure nothing was lost in translation.”

The Urus made its Canadian debut to 300 guests at the Design Exchange in Old Toronto on Tuesday, February 13th, 2018. The world’s first Super Sports Utility Vehicle hailed as the fastest SUV on the planet will be on display at Grand Touring Automobile’s Auto Exotica exhibit between February 16th-25th.


Eatertainment’s Director Sebastien Centner, together with Executive Chef Christopher Matthews, worked in tandem with Lamborghini’s Executive Chef Andrea Zanin to develop the menu for the event.

Inspiration for the cuisine was the same philosophy the brand approaches manufacturing: find the best of the best ingredients.

“It was important the ingredients were representative of Italy with the focus on the flavours and emphasis on everything being handmade, not overcomplicated but effortlessly flavourful”, says Sebastien Centner.

Italian wines such as Valpolicella and prosecco were also served.

The art deco architecture of The Design Exchange provided the ideal atmosphere for the masculine brand with minimalist seating vignettes and simplified florals adding décor to the venue.

A professional driver transported the Lamborghini Urus into the freight elevator to make it to the final destination on stage of the Trading Floor.


MENU – Passed Canapés:

  • Wild salmon light mayo herbs
  • Individual parmigiana
  • Caprese glass tuille bread
  • Pierini small tower sandwich with prosciutto cotto asiago cheese light dijon sauce
  • Arancini di riso allo zafferano with fresh herbs tomato reduction and pecorino
  • Crostini walnuts raisin bread with stracotto di cipolla di tropea and gorgonzola
  • Canapés with mascarpone cream candy bacon
  • Pan brioche with buffalo ricotta, honey, pistachio, aceto tradizionale di Modena